About Me

Hello,  I’m Lubna Gem Arielle, a facilitator, trainer and executive coach.

I help organisations and individuals build better business relationships and have conversations that matter.

My professional trajectory includes law, creativity. higher and adult education and making educational programmes.  What I do now harvests the best of all I’ve learned along the way!

My Background

My first career is as a solicitor (CMS Cameron McKenna, a boutique music law firm, in-house at PwC, FieldFisher, Steptoe and Head of Legal at Rich Mix).  My legal background gives me a deep understanding of high-pressured, fast-paced work environments.
Artist / creative practice
In the middle of my legal career, I decided  to pursue my creativity and started evening classes in art. I was accepted on a BA programme at the prestigious St Martins School of Art which I joined part-time while working 4 days a week as a solicitor. I focused on conceptual and performance based work, and this led into my acting for several years. My creative background informs my approach to programme design and project implementation.
Legal educator and a portfolio career
Law and art met halfway for a decade in legal education. In parallel, I wrote and presented CPD programmes on law for lawyers for Legal Network Television and made a series for Artlaw TV,  while also teaching law to non-lawyers across a range of institutions.  The latter included several years as unit leader and lecturer in legal and business aspects on the MA in  Arts Policy and Management at Birkbeck, University of London, delivering short courses and one-off lectures at several arts universities, talks at arts organisations and a practice management programme for artists at adult education provider, the Mary Ward Centre.
Segue into now
In teaching law to non-lawyers, I used creative processes to make technical legal know-how accessible and used role play for elements such as successful deal making. This led into my working with other professionals, predominately lawyers, on behavioural skills using role play and forum theatre. This was where my ‘dots joined up’ as Steve Jobs would describe – or where I found what the Japanese describe as my Ikigai.

How can I help you?

Please take a look at my Group Sessions or 1:1 Coaching pages and contact me or schedule a call to discuss how we can work together.